Privacy policy

This is version 1, last updated on 15.05.2025 07:37.

1. Introduction

1.1 This privacy policy (“the Policy”) describes how RAASDAL TRADING ApS (“us,” “we,” or “our”), in the role of data controller, collects and processes your personal data in connection with the purchase of services, membership, products, or general use of our website.

1.2 The Policy is written and made available to comply with the General Data Protection Regulation (2016/679 of April 27, 2016) (“GDPR”) and the information obligations set out therein.


2. Collection of Information Using Cookies

2.1 When you visit our website, personal data collected through cookies will be processed. Information about this processing can be found here: Cookie Policy


3. Types of Personal Data Processed

3.1 We process personal data about you when it is relevant and in accordance with applicable legislation. Depending on the specific circumstances, the personal data processed may include the following types:

  • a) Name
  • b) Address
  • c) Telephone number
  • d) Email
  • e) Purchase history
  • f) Billing and accounting documents
  • g) Customer number
  • h) IP address
  • i) Information from social media that is publicly available and relevant
  • j) Information for shipment tracking (e.g., tracking number)

3.2 If we need to collect and process additional personal data beyond what is listed above, we will inform you at the time of collection. Such information may also be provided by updating this Policy.


4. Purpose of Processing Personal Data

4.1 We only process your personal data if we have a legitimate purpose and in accordance with the rules of the GDPR. Depending on the circumstances, the personal data may be processed for the following purposes:

  • a) To deliver or offer services or products to users, customers, or members.
  • b) To store personal data to the extent required by applicable legislation, such as storing accounting and bookkeeping records.
  • c) To improve our products, services, or website.
  • d) To send direct marketing to users, customers, or members (such as emails, MMS, direct messages on social media, etc.).
  • e) To send newsletters via email.
  • f) To provide support and service notifications, including responding to questions or complaints and sending updates about our products and services.
  • g) To perform profiling of users, customers, or members by analyzing and predicting their preferences and/or behavior.

5. Legal Basis for Processing Personal Data

5.1 We only process your personal data when we have a lawful basis for doing so in accordance with the GDPR. Depending on the specific circumstances, the processing of personal data is based on the following legal grounds:

  • a) The processing is necessary for the performance of a contract with the data subject, cf. GDPR, Article 6(1)(b), first clause.
  • b) The processing is necessary for the purposes of a legitimate interest, where the interests or fundamental rights and freedoms of the data subject requiring the protection of personal data do not override those interests, cf. GDPR, Article 6(1)(f).
  • c) The processing is necessary in order to take steps at the request of the data subject prior to entering into a contract, cf. GDPR, Article 6(1)(b), last clause.
  • d) The basis for processing the specific personal data is your consent, cf. GDPR, Article 6(1)(a). You may withdraw your consent at any time by contacting us via the contact information provided at the bottom of this Policy. If you withdraw your consent, the personal data processed on the basis of that consent will be deleted unless it can or must be processed, for example, to comply with a legal obligation.
  • e) The processing is necessary to comply with applicable law, cf. GDPR, Article 6(1)(c).

5.2 If we send direct marketing to you, including via email, we will request your prior consent in accordance with the applicable rules of the Marketing Act.


6. Disclosure and Transfer of Personal Data

6.1 We only disclose personal data to others when permitted or required by law, including when it is relevant and upon your and/or the data controller’s specific request.

6.2 We disclose personal data to the following recipients within the EU/EEA:

  • a) Data processors
  • b) Suppliers

6.3 We generally use various external and professional organizations as suppliers and partners to deliver or assist us in delivering our services and products. These external organizations will not receive or process personal data unless permitted by law. If the external organizations or partners act as data processors for us, their processing of personal data is always carried out under a data processing agreement that complies with legal requirements. If the external organizations or partners are independent data controllers, their processing of personal data is carried out in accordance with their own privacy, data protection, or personal data policy, which they will inform you about unless otherwise prescribed by law.

6.4 We transfer personal data to countries or international organizations outside the EU/EEA. We transfer personal data to the following countries based on adequacy decisions by the EU Commission: USA (DPF-certified recipient). The country thus generally ensures an adequate level of data protection through legislation and/or other measures.

6.5 We can be contacted for more information, including questions about our use of data processors, cooperation with other data controllers, including subsidiaries, or disclosure of personal data to third countries, as well as to receive a copy of documentation for the basis of transfer.


7. Deletion and Storage of Personal Data

7.1 We ensure that personal data is deleted when it is no longer relevant to our processing purposes as described above. We always store personal data for the period required by applicable law, including for documentation purposes to comply with, among others, the provisions of the Danish Bookkeeping Act. If you have any questions regarding the storage and processing of personal data, you are welcome to contact us via the email address provided in the last section of this Policy.


8. Your Rights

8.1 As a data subject, you have a number of rights:


  • 8.1.1 You have the right to request access to the personal data we process about you, the purpose of the processing, and whether we disclose the personal data to others.

  • 8.1.2 You have the right to have inaccurate personal data about you corrected.

  • 8.1.3 In certain cases, you have the right to have some of your personal data deleted.

  • 8.1.4 In certain cases, you have the right to restrict the processing of your personal data so that we only store your personal data for a given period.

  • 8.1.5 In certain cases, you have the right to object to our processing of your personal data based on reasons and circumstances related to your particular situation. An objection may be justified in the case of personal data processing for direct marketing purposes.

  • 8.1.6 You have the right not to be subject to an automated decision without human involvement, unless the decision is necessary for your employment with us, is authorized by law, or you have given your explicit consent.

  • 8.1.7 If we have obtained your consent for any part of our processing of your personal data, you have the right to withdraw your consent at any time. If you choose to withdraw your consent, it does not affect the lawfulness of the processing based on your consent before the withdrawal.

  • 8.1.8 In certain cases, you have the right to so-called data portability of the personal data you have provided to us.

  • 8.1.9 You can always lodge a complaint with the Danish Data Protection Agency (Datatilsynet).

8.2 There may be conditions or limitations to these rights. For example, you may not have the right to data portability in a specific case — this depends on the particular circumstances related to the processing activities.

8.3 You can find more information about your rights as a data subject on the website of the Danish Data Protection Agency (Datatilsynet).

8.4 Please use the contact information below if you wish to exercise your rights.

8.5 We strive to accommodate your wishes regarding our processing of personal data, but you can always file a complaint with the Danish Data Protection Agency.


9. Changes to This Policy

9.1 We reserve the right to update and amend this Policy. If we make changes to the Policy, we will update the date and version at the top of the document. In the event of significant changes, we will notify you with a visible notice via email or through other means of communication.


10. Contact Information

10.1 You are welcome to contact us at the email address provided below if you:

  • a) disagree with our processing or believe that our processing of your personal data violates the law,
  • b) have questions or otherwise have comments about this Policy, or
  • c) wishes to exercise one or more of your rights as a data subject.

    • If you have any questions or comments regarding this policy, or wish to exercise one or more rights, you can contact us at GDPR@raasdal.com.